quality function deployment: integrating comprehensive matrix and swot analysis for effective decision making

in this ever-changing business scenario, the manufacturing product industries have to be in position to rec-ognize the ever changing pulse and demands of the market. customer satisfaction and quality management has become a strategic issue for companies in the new millennium. quality function deployment (qfd) lit-erature suggests that building up the house of quality (hoq) is not a difficult task, however to analyze and in-terpret the information available is replete with a lot of uncertainty and presents less than optimal solutions. this paper attempts to address these twin issues of the post-hoq analysis and its interpretation through swot. the development and mechanics of qfd model is presumed to be known to the followers and the paper deals specifically with post-hoq model through a well-defined and structured approach to comprehen-sive matrix analysis. the paper contributes a method for evaluating and analyzing the customer data and tech-nical data in qfd as a function of the generation of useful information resulting in a better decision making process. the outcome of the study is a comprehensive solution which discusses post-matrix analysis through underlying concepts; requisite steps; information needed; and the computations involved. the applicability of the proposed model is demonstrated with an illustrative hypothetical example of a medical-care product - dis-posable syringe and needle.